Founders/ Executive Directors
La' Kesha Jackson-Gordon
Welcome to Pink S.H.O.E.S. Inc. - Pink being the color of breast cancer awareness, and S.H.O.E.S. an acronym for Strength, Hope, Optimism, Endurance and Survival. We are a non profit organization established in 2011 by two young women, survivor LaKesha Jackson-Gordon and Ganesa Taylor. Our mission is assisting young women and their families while battling breast cancer.
Our organization has two programs designed to assist women in New York (Long Island and NYC areas), currently being treated for breast cancer, Light Pink and Pink Wigs. The Light Pink program offers limited financial assistance, spa gift certificates & Thanksgiving food baskets to young women with breast cancer. Additionally, we offer Christmas wish lists gifts and senior prom sponsorship to children whose parent is currently fighting. The second program is Pink Wigs. This program offers financial assistance toward a wig purchase to woman losing or who have lost their hair due to chemotherapy.
The organization has three essential goals:
1. Raising Awareness - although October is National Breast Cancer Awareness month, Pink S.H.O.E.S., Inc. believes in raising awareness & educating throughout the year. We remain dedicated to empowering young women to take charge of their own breast health.
2. Promoting Early Detection - early detection is critically important, we must be our own health advocates.
3. Educating - we are usually led to believe that breast cancer is an older women's disease, and although breast cancer in young women accounts for a small percentage of all breast cancer cases, the impact of the disease is significant. We are dedicated to eliminating breast cancer disparities to young women.
Since starting in 2011 we have raised and distributed funds to assist many women & their families. PSI has been invited to multiple speaking engagements and are the recipients of the Town of Babylon 2014 “Phoenix Award”. Pink S.H.O.E.S. Inc. has also been guests on NBC’s “Weekend Today in New York” with Pat Battle & ABC’s “Here & Now” show with Sandra Bookman.
PSI was created to fill a gap for young women battling breast cancer and in need of support. We found that many organizations catered to older women and younger women couldn’t relate. We have since become a piece of the bridge that helps to close the age gap and promotes the fact that breast cancer is not just an older woman’s disease.